Brand Creative Director Portfolio

Laura
Fariole

Senior UX Design & Content Design Leader with 15 years shaping how billions of people experience products — and a deep belief that the clearest, most human language changes everything.

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Laura Fariole

"Design is storytelling — and the best stories make you feel something before you even understand why."

3.35B
Daily active users touched by my content design work
44+
Designers, researchers & managers led globally
15
Years across big tech, healthcare, gaming & more
96%
Manager favorability (vs. 84% Meta average)

Why Fisher-Price

Where story meets play.

I've spent my career at the intersection of systems thinking and human storytelling — designing language and experiences that feel effortless for millions of people, while managing the regulatory, accessibility, and organizational complexity underneath.


Fisher-Price is a brand built on a 90-year promise: that play is how children become themselves. That promise is exactly the kind of meaningful, multi-generational design challenge I want to lead. I understand legacy brands — how to honor what people love while making it feel alive and new. I understand children's development, the trust parents place in a brand like Fisher-Price, and what it means to design for both audiences at once.


And I understand scale. I've shipped creative that reaches billions. I know how to build the creative systems — the design languages, the voice frameworks, the scalable standards — that allow a beloved brand to grow without losing its soul.

Selected Work

Case Studies

A selection of high-impact projects that demonstrate creative leadership, systems thinking, and the ability to deliver at scale.

01
Enterprise Design System · Meta

Building the Creative Language for 70,000+ Employees

Led content design and voice & tone strategy for Meta's internal enterprise design system — the single creative foundation used across internal tools serving every employee. Scaled the Enterprise Content Design team from 5 to 10 ICs across 3–5 time zones, and established a net-new voice & tone framework that drove consistency across dozens of internal products.

Launched 20 design patterns that resulted in 97 product adoptions and 2,500+ Figma component insertions — a creative system so well-built that teams chose to use it, not because they had to.

2,500+Figma insertions
97Product adoptions
70K+Users served
Enterprise Design System screenshot
02
Privacy Policy Redesign · Meta

Making Legal Language Human at Planetary Scale

Negotiated and delivered a landmark redesign of Meta's Privacy Policy — reducing the Flesch-Kincaid reading level from 15.1 to 8.5. This wasn't just a copy edit; it was a creative and strategic act: establishing a data-backed rationale for plain language over legalistic language through multivariate, multi-platform experimentation.

15.1→8.5Flesch-Kincaid score
3.65BAccounts reached
Meta Privacy Policy screenshot
03
0-to-1 Product · Meta Business Suite

Designing the Unified Business Experience Across Meta's App Family

Designed Meta Business Suite from zero — a centralized tool that unified business features across Facebook, Instagram, and WhatsApp in a single mobile experience. Created the notification framework and login logic that became the foundation for Meta's Accounts Center, affecting billions of users.

3Platforms unified
0→1Product creation
Meta Business Suite screenshot
04
Growth Creative · DraftKings

Designing a Brand from the Ground Up — and Taking It Global

At DraftKings, I built the company's first brand guide, style guide, and company values from scratch — giving a fast-growing startup a creative identity to grow into. Led the UK expansion in Q4 2015, navigating content compliance with legal counsel. Designed user flows from login through gameplay and transactions that drove DAU from 50,000 to 350,000 in a single year.

7×DAU growth in 12 months
1stBrand guide ever built
DraftKings brand guide screenshot

What I Bring

Creative Leadership Skills

✦

Brand Systems Architecture

I build the creative infrastructure that lets brands scale without losing coherence — design systems, voice & tone frameworks, content standards, and component libraries that teams actually use.

◎

Human-Centered Storytelling

With an MFA in Fiction and a career spent writing for billions of users, I understand narrative at every level — from a product's button copy to its brand promise. I'm a proven writer and storyteller, not just a strategist.

▲

Executive Influence & Stakeholder Leadership

I develop strong executive relationships quickly. I've negotiated with regulators, aligned C-suite stakeholders, and built consensus across legal, product, engineering, and policy teams — always keeping creative quality at the center.

◐

Global Team Leadership

I've led 44+ designers across 5 time zones. I manage with a strengths-based approach, mentor women at every career stage, and consistently achieve manager favorability scores well above company averages.

⬡

Inclusive & Accessible Design

Led European Accessibility Act 2025 compliance across 5 platforms. I believe accessibility isn't a checklist — it's a creative commitment to making sure your brand belongs to everyone.

◈

0-to-1 Brand & Product Creation

Built Meta Business Suite, DraftKings' first brand guide, and enterprise design systems from scratch. I know how to build something new while staying deeply connected to what already matters about a brand.

Career

Experience

2018 — Present

Meta

Senior Content Design Manager, Privacy & Data Practices

Co-lead globally distributed UX Design org of 44+ across 5 time zones. Led compliance, brand language, enterprise design systems, and content strategy for products serving 3.35B daily active users. 96%+ manager favorability YoY.

2016 — 2017

Athenahealth

Content Strategist

Translated complex healthcare services into compelling sales collateral and thought leadership. Managed 150+ content pieces with quarterly metric-driven reviews.

2014 — 2016

DraftKings

Content Designer

Built the company's first brand guide, style guide, and company values. Led UK expansion. Drove DAU from 50K to 350K through UX-focused design of login, gameplay, and transaction flows.

2010 — 2014

Apple

Specialist & Creative

Brand ambassador. Conducted 15 daily training sessions using the Socratic method. Cultivated deep empathy for how people — including those with disabilities — interact with technology.

2010 — 2017

Freelance

Content Designer & UX Strategist

Worked with George P Johnson (IBM, Samsung), Jack Morton Worldwide (SUBWAY, Disney, Sony, Pixar), ACV Auctions, and Cardinal Health. Ghost-wrote for Susan Sarandon and Malala Yousafzai; art directed with celebrity athletes.

Thought Leadership

A leader who thinks — and writes — in public.

"

Enterprise design systems aren't just component libraries. They're a creative act of organizational empathy.

6,000+ reads · Enterprise Design Systems Essay

"

The best leaders don't manage around instinct. They've earned the right to lead with it.

480 reads · Leading with Intuition

"

Influence isn't something you take. It's something you earn by making the people around you better.

580 reads · How to Influence

Beyond the Resume

Who I Am

Here's something my resume doesn't say: I'm a mom. I've sat on the floor with a toddler and watched a simple toy become an entire world. I've seen a child figure something out — really figure it out — and felt that particular pride that only parents know.


Fisher-Price has been part of those moments for families for 90 years. I want to spend the next chapter of my career making sure it's part of the next 90. Not just as a designer or a strategist, but as someone who genuinely belongs to the audience this brand was made for.


Girl Scout Troop Leader  ·  Mentor to new & expecting moms  ·  Writer on parenthood

Let's build something memorable.

Email laurafariole@gmail.com Phone (716) 866-6281 LinkedIn @laurafariole

Fisher-Price has been telling families "play is how children grow" for over 90 years. I want to spend the next chapter of my career making sure that story resonates for the next 90. This role is where my entire career has been pointing — and I'd love to talk about how I can help build it.